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The Retro Tupperware - Rebranding & Research
Project Type
Creative Idea
Role
Researcher/ Strategist
Date
November - December 2024
Over the years we’ve tried to fit in, but just like a mix-matched container and lid, we were bound to fail. We forced ourselves to be a lid to a container that didn’t match and forced ourselves to make products that weren’t truly us.
We wanted to be exciting and provide everyone with all the kitchen tools that they need, but in doing that we neglected the most important one. The one you don’t think about but always need.
We are going back to basics and doing what we’re best at. Tupperware.
So whether you are meal prepping, storing your leftovers, or packing food for your loved ones, we will be right beside you.






















